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£400m outer London tourism boost from cutting edge phone tech –


A new report “Unknown London”, recommends employing cutting edge phone technology such as bluetooth beacons and QR codes to direct tourists to lesser known outer London attractions.

If “Visit London” (the body responsible for promoting tourism in the capital) employed the technology, it would help rebalance the flow of tourism cash. Currently, central and inner London take around £7.7bn whilst outer London attracts £4bn of tourism spend.

Tony Arbour, GLA Conservative London Assembly Member and author of the report said:

“For a modest investment of between £100k-£300k, the potential to zap incentives to tourist smartphones, to encourage them to visit outer London gems like Eltham Palace, Horniman Museum or the Barnes Wetland Centre is immense. The cost could easily be covered by commercial sponsorship. If this resulted in a 10% increase in visits, outer London could benefit to the tune of £400million.”

The report “Unknown London: Using Technology to Explore the Capital” is available to download at


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